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In the recent past, cigarette advertisers freely promoted the image of smoking as being sophisticated. Now that there is cast- iron proof of the risks smokers run—and stringent curbs have been placed on cigarette advertising—things are not so simple for the tobacco companies. They now have to advertise their products more obliquely. Sponsorship of sport—however ironic it may be — is one of the principal means they employ, although there is widespread criticism of the practice. And of course we are all familiar with those advertisements which tell us more about the creative flair of the advertising agencies who make the ads, than about the cigarettes themselves. Not a pretty sight—and not a pretty smell. Read the rest of this entry »

Dependence on smoking may be psychological as well as physical; the smoker misses whatever he gets from smoking but he does not really need it. Often, too, smoking has become such an ingrained habit that the smoker has a cigarette almost without knowing it. Some people smoke because they associate smoking with being sociable. To offer and to take cigarettes establishes a bond between people, and in this way it resembles food and drink. To the shy and introverted it offers something for them to do with their hands and makes them appear self-confident. Read the rest of this entry »